Buying Decision Making Process

 

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                  The consumer/customer goes through five stages before deciding to purchase the product - Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post-Purchase Behavior. For Saffola Active Oil, the consumer buying proposition is as follows:

      1. Problem Recognition: Health Consciousness, Fighting Cholesterol, Family Emotional Quotient.

      2. Information Search: Seeking information by asking views of other home-makers, doctors, browsing internet, choosing options and making choice.

      3. Evaluation of Alternatives: Taking advice from doctors would help sort the various alternatives and help to make the final choice for the health of one’s family.

      4. Purchase decision: Purchasing the product finally according to the readily availability of the product.

5. Post Purchase Behavior: It is always neglected after making a purchase but it’s necessary as to you are the one using it and you are the one who going to experience its effects.