Customer Value and Benefits

The Customer Value and Benefit Proposition

There are five kinds of people for whom value is created by Saffola Active viz, the Customer, the Consumer, the Retailer, the Wholesaler and the Distributor. Saffola Active, as a product, creates value to these five parties as follows:

Value Creation by Saffola Active :

             Customer: Easy Availability, Handy in pouches, Less Absorbing, Cholesterol free.

       Consumer: Effective in controlling fat, Trans fat, Tasty Food, Light Food, and Less Oil in food. 

       Retailer: Attractive trade discounts, Incentives and Commissions on boosting sales. 

       Wholesaler : Promising Stock Sale, High Returns, High Profits

       Distributor: Increasing Sales and Demand bring more incentives commissions and business.    

     

     

      Customer Perceived value for Saffola Active:

      Customer Value: Saffola Active offers a great value, which consists of the cost associated with it and the benefits derived from its cost:

      

     Total Customer Benefit: More than cost that the customer incurs with perception ‘Health is Wealth.

     Total Customer Cost: Not very less, but not too high also as compared to its other variants.

   

     The benefits of the Saffola Active Oil are as follows:

         •Product: Healthy, Less Absorbent, Tasty, Light.

         •Services Benefit: Provide Goodwill to society.

         •Personnel Benefit: Health is wealth.

         •Image Benefit: Healthy Brand, Emotional connotation attached.

     The costs that the customer incurs to get these benefits are as follows:

        •Monetary Cost: Not too cheap but not as costly as its other variants.

        •Time Cost: Easy of availability makes it available in no time.

        •Energy Cost: One has not to travel miles, sometimes retailer offer free home  delivery service.

       •Psychological Cost: No effort in buying as require no research due to trust build up by the brand.